June 13, 2007, 11:53 am : Cannes Cyber Jury - Day 1

Weds 13 June – Cannes – Tom Eslinger

I arrived in Nice early this morning after a surprisingly non-grueling flight from across the planet. Folks on the plane were quiet, no noisy babies and I finally got to see ‘Ghost Rider’ – all was right with the world. My seat-mate was a nice enough guy, worked in the ‘medical imaging field’ (didn’t ask, just nodded). He asked what I did and I told him I was a creative director, on my way to the Cannes Advertising Festival – this is where the confusion began. I had to explain that no, I didn’t make movies, had never met Bruce Willis and that I actually worked on all of the interactive and mobile advertising for our company. Blank. Stare. From. Him. I gave him a couple of examples of work I’d done, but gave up when I caught a glimpse of Nicolas Cages’ flaming skull on the screen. This made me think about the Festival and being part of the Cyber Jury again this year. When I was first on the Cyber Jury in 2002, I was having the same conversation with folks, but it was with people that were actually attending the Festival, working in advertising. I’ve just returned from our first dinner as the full Cyber jury and the buzz is good, people are excited and interactive has matured – quickly – into a highly anticipated, well subscribed (entries are up again this year) part of the Festival – how things change. And the judging starts in 8 hours….

Comments are closed.