A quick round-up of new work, ideas and technology: stuff that gets me going. Enjoy!
My favourite shoes with a great location-based mobile AR game where you get free stuff for running in New Balance shoes??? Sigh …
Buying stuff online + search + recommendations + catalogs + Google: redefine shopping, again.
The Holy Graille of mobile marketing is having a hot app. How exactly does that work? Incentivise and game the system.
Magic tricks with with iPods: there’s got to be an ad in here somewhere, surely. Guys?
Facebook. The FWA. One of the greatest collections of images in the world. A great social idea built around stuff that people love to talk about: amazing images.
Cadbury have begun using Blippar to deliver gaming and M-coupons via app and their product packaging. Applications to product and mobile integration: where’s it going next?
Mobile app sponsored by a newspaper which reveals spots where auto fatalities have occurred. but an interesting mobile PR stunt if nothing else. Wonder how many award shows THIS will get entered in for 2012?
Beatiful work (as usual) from the Mill for a touch-screen portfolio.
The experimental installation / digital beautiful-ness of Semiconductor’s work in this video overview from the Creators Project.
Like a book? an author? Booklamp can analyse what you read and make recommendations for you. Imagine what this technology will do once we wear sensors on our clothes that can detect what we eat and drink???